Ep 8. How to ask questions like a Qualitative Researcher Feat. Ainslie Williams

Ever wonder how a Qualitative Researcher asks questions? I know I did!!

Make sure you check out Ainslie William’s latest interview on the Why 2 Podcast.

Ainslie has spent her last 18 years as a Qualitative Researcher and has recently founded a company called Qualie.

During our chat, Ainslie talks us through how she has interviewed drug users and terminally ill patients and pulls across some fundamentals around building rapport.

Also, she gives us a wonderful breakdown of why the “5 Whys” we’ve all been taught is wrong!

Make sure you connect with her on Linkedin, and Qualie’s website.

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Dustin Elliott